Shops that POP!: 7 Steps to Extraordinary Retail Success by Pamela N. DanzigerSmall is the next BIG story at retail Ė small as in local independent retailers. Learn how to tap this emerging retailing trend, fueled by the desire of the highest-potential and highest-spending customersí passion for a new shopping experience that they canít find at the mall, in the national chains or in big box stores. This trend will reshape the retail landscape over the next decade.
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nationís best specialty retailers about what makes their shops POP!
Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience thatís irresistible to the most profitable shoppers looking for something special.
Why small is the next BIG story at retail
If you operate an independent retail store that has survived the Great Recession, or even if you have opened such a store since the official end of the recession in June 2009, you are in the sweet spot of the consumer retail economy for at least the next decade. The next big story for retail will be small, as in small independent retail businesses.
Success at retail is less about WHAT you sell, and more about HOW you sell it!
Main Streets and the independent retailers that thrive there are on the cutting edge of this shift in retailing. While the Great Recession took out a wide swath of retailers, the successful retailers that remain represent, by and large, the best and brightest. They have come through the worst and emerged onto the other side stronger, smarter, and more resilient.
This emerging retailing trend will be fueled by the desire of the highest-potential and highest-spending customersí passion for a new shopping experience that they canít find at the mall. It will reshape the retail landscape over the next decade. Specifically, demographic shifts, with both aging Baby Boomers and young Millennials looking for a more personal shopping experience, as well as heightened expectations from affluent consumers will favor the special services and products that only local small businesses can provide.
Customers will seek these smaller stores for different reasons, based on their demographic, socio-economic, and psychographic outlooks. As a result, growth at mass will slow down and profits will shrink. The next decade will see a great winnowing down, restructuring, and right sizing of mass-market retail, which will give a new opportunity to independent specialty retailers.
The secret of success for inspired, creative independent specialty retailers to prosper is the ability for them to really know their customers and deliver the valuable, unique shopping experiences these demanding, savvy, eager-to-be-pleased consumers crave. Shops that POP! 7 Steps to Extraordinary Retail Success is a book about and for independent specialty retailers who want to thrive in this new shopping environment.
Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience thatís irresistible to high-value shoppers looking for something special.
Retail Business Tips : Starting a Retail Store
Shops that POP: 7 Steps to Extraordinary Retail Success
Combined with engaging stories about retailers that have made their shops POP! So too, specialty garden centers and retailers need to fertilize their business with new ideas, innovative concepts and strategies to help their businesses grow. Its core message:. It is filled with advice, ideas and real-life examples to help you focus on the HOW ó creating extraordinary shopping experiences for your customers. Let me illustrate with inspiration from a garden center that POPs! Plus it is so much more ó owner Diane Salks and her staff are devoted to helping customers enhance their outdoor living experiences, and when the growing season is over, their indoor garden experiences as well. Yet even with its extensive and unique products, Riverview distinguishes itself by educating customers about how to best enjoy their plants and get them to thrive in their gardens.
Small is the next BIG story at retail ó small as in local independent retailers. This trend will reshape the retail landscape over the next decade. Shops that POP! Pam Danziger nails the future of retail. She gives us a clear, dot-connecting and exciting picture of how our revolutionary new generation of consumers, enabled with technology and unlimited, instantaneous access to whatever their hearts desire, are prioritizing personalized shopping experiences. It also is the antidote to the faceless, digital world.
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Pam offers practical, how-to tips you can start implementing today in your store to increase customer loyalty. You can order the book here and learn her 7 Steps to Extraordinary Retail Success. National Small Business Week starts May 1st this year. The Small Business Association has many great small retailer events planned throughout the week. A shop that POPs! Is your store irresistible to customers? Creating extraordinary POP!