The Super Bowl of Advertising: How the Commercials Won the Game by Bernice KannerThe Super Bowl is not just the crowning glory of football, it is the ultimate arena for advertising. It is the place for advertisers to be seen and to showcase their best work to the audience of some 800 million viewers around the world, which includes advertising, marketing and branding professionals. the Bud Bowl and Whassup? to Mean Joe Greene and Michael Jordan, the commercials have tickled the nations funny bone and tugged at its heartstrings. The commercial spectacle has grown in magnitude along with the game itself to become an integral part of the annual event. and the embarrassing flops, and telling the behind-the-scenes stories of ads that are significant. Some broke new ground, inaugurated a major campaign, defined a new movement, set a milestone or reflected life at the time in a unique way. The Super Bowl of Advertising will jog memories and be a reminder of how, for some people, the commercials are the best part of the game.
10 Famous Funny Commercials
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Here are the 10 buzziest commercials going into Super Bowl 2019
Some of the world's biggest companies have spent millions on a premium spot for Sunday night's show. A note: We've included only the ads that aired nationally. You may recall seeing some others during the game this year, but they were most likely regional buys, which didn't air in all markets. World globe An icon of the world globe, indicating different international options. Search icon A magnifying glass. It indicates, "Click to perform a search". Close icon Two crossed lines that form an 'X'.
While the Los Angeles Rams and the New England Patriots duked it out over the Lombardi Trophy this year, there was another battle of the brands raging off the field, on your TV screens. A premium ad slot during the game doesn't come cheap. Others, like Airbnb, Jaguar, and Land Rover, sat this year out.
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Go ahead, admit it. You watch the Super Bowl as much for the commercials as the action on the field. That didn't include production costs and all the other expenses that go into making a commercial. You think Anthony Hopkins does this for free? As pro football swelled in numbers and popularity, so did its television ratings and impact and ad rates to enormous proportions. Now advertisers have as much of a stake in this once-in-a-season opportunity as the teams themselves —
If the Super Bowl is the culmination of a year of great football, then Super Bowl commercials are the pinnacle of great marketing. At least they should be. Sure, there was some humor and a sprinkling of celebrities, but critics said the commercials were largely devoid of the creative edginess that has become the signature of great Super Bowl ads. They kind of played it safe, low key. Listen to the podcast at the top of this page.
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