Visual Merchandising: Windows and In-Store Displays for Retail by Tony MorganA great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Visual Merchandising How To: Where Display Products in Your Store
The London Visual Merchandising and Display Show 2018
As anyone who knows me or has spoken to me may be aware, I can talk for England, maybe Wales too. So hyped up with caffeine I managed to talk to A LOT of people yesterday, and found out about their businesses, visual design ideas and fun projects they get to make and be involved with. Each display was a perfect example of their expertise and skills. There were some clear design trends seen during the show, the four most notable were……. The best results in this style are when you may have several props and products but all precisely the same shade. A very clever visual trick catches our eye first with the large block of colour, its then the brain will notice all the detail. Here is Kitty from Event Prop Hire, sitting with a giant bucket and spade, next to a huge melting ice cream.
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Sunday, September 22, Retail Focus.
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. The store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. In the beginning of twenty-first century, visual merchandising is forming as a science.