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understanding marketing management, marketing planning, branding key points
Pride Ferrell Foundations Marketing by William Ferrell
Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's "hot" marketing topics, including ethics, e-marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to today's students. Read more Read less. No customer reviews. Share your thoughts with other customers. Write a customer review.
Offers a concise approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This book also highlights topics in ethics, e-marketing, and customer relationship management, while incorporating research and examples throughout. Read more Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item.
Seller Rating:. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Seller Inventory GI4N More information about this seller Contact this seller 1.
Get this from a library! Pride-Ferrell foundations of marketing. [William M Pride; O C Ferrell].
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The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. See details for additional description. I like the format at the end of the chapter: review, vocabulary, an exercise for deeper thought, and a real-life example of one of the concepts presented in the particular chapter. Verified purchase: Yes Condition: Pre-owned.
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