International hospitality management concepts and cases

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international hospitality management concepts and cases

International Hospitality Management: Concepts and Cases by Alan Clarke

International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.

International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.



Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:



Specified learning outcomes for each chapter International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more Study questions and discussion questions to consolidate learning and understanding Links to relevant websites and consolidated list of further reading at the back of the book Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http: //cw.routledge.com/textbooks/9780750666...
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Published 13.12.2018

New Hospitality Concepts with the Millennials in Mind

Editorial Reviews. About the Author. Lecturer at the University of Pannonia, Hungary, and the International Hospitality Management: Concepts and Cases - Kindle edition by Alan Clarke, Wei Chen. Download it once and read it on your.
Alan Clarke

International hospitality management : concepts and cases

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Skip to search form Skip to main content. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4. Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7.

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International Hospitality Management : Concepts and Cases. Alan Clarke , Wei Chen. International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. Read more Inhaltsverzeichnis download pdf. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item

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  1. International Hospitality Management: concepts and cases [Alan Clarke, Wei Chen] on harryandrewmiller.com *FREE* shipping on qualifying offers. International.

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