Fashion advertising and marketing communications

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fashion advertising and marketing communications

Popular Fashion Marketing Books

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Published 14.12.2018

What’s It Like To Work In Marketing & Communications? - #BoFEducation

Fashion Marketing & Communications

More information can be found in our Cookies Policy and Privacy Policy. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. In , however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie. Users were encouraged to come back daily to partake in daily challenges which were released with each episode.

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Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. This master course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities. Lessons take place from January to October or June to February and amount to a total of contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits.

The present thesis is written as a current paper in the field of brand communication for fashion businesses. The chosen topic is focusing on the strategies that brands need to implement to reach their customers. For a successful continuance of a brand, modifications to new conditions are required. The thesis is a result of the following identified changes and challenges in the business environment and in customer habits. The time when brands only needed to serve mass markets is over.

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