Switch by chip heath and dan heath

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switch by chip heath and dan heath

Switch: How to Change Things When Change Is Hard by Chip Heath

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.

The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.

Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.

In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.
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MADE TO STICK by Chip Heath and Dan Heath - Animated Core Message

Episode 8 preview: Chip Heath on changing healthcare when change seems impossible

Unfortunately, many of us fail to make those changes stick and end up falling back on old habits. If I had to pick just one book on creating effective and lasting change, it would be Switch , by brothers Chip and Dan Heath. This book blew me away, not just because it has a clear message and an organized layout, but also because it offers the reader a clear-cut framework to begin creating change within their own business immediately. Where the Heath brothers really shine is in illustrating through stories and real-world examples how to systematically go about creating change. This duo is responsible for our ability to make decisions, react to our surroundings, and create change. Although we may initially assume the rider is in total control, seeing as how he sits atop the elephant with reins in hand, this is not always the case. To the Heath brothers, successful change comes down to three basic tasks: directing the rider, motivating the elephant, and shaping the path i.

Look Inside. Feb 16, Minutes Buy. Feb 16, ISBN Feb 16, Minutes. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? Psychologists have discovered that our minds are ruled by two different systems — the rational mind and the emotional mind — that compete for control.

Print Hardcover Audiobook. In one study, people with the large buckets ate 53 percent more popcorn than people with the medium size. For anything to change, someone has to start acting differently. The brain has two independent systems at work at all times. Jonathan Haidt, the author of The Happiness Hypothesis , says that our emotional side is an Elephant and our rational side is its Rider. The former provides the planning and direction, and the latter provides the energy.

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How to Change Things when Change is Hard- Switch By Chip Heath and Dan Heath

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